Welcome to Storied
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Storied exists to help people connect. Who you are and what you offer can get lost in a world drowning in messaging. Creating communications that appeal to your audience, helping them understand you and your vision, enables you to stand out, feel relatable to your audience and establish lasting relationships.
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No matter what your message, who you're trying to reach or how you want to reach them, Storied can help you tell your story.
Storied: Behind the Scenes
Storied is the baby of Heather, a self-confessed word nerd.
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Without a talent that can really save the world, Heather wanted to use her creative writing skills to help others tell their stories. Writing doesn't come naturally to everyone (like running and rhythm doesn't come naturally to Heather). If you're looking for someone to help you get your message across, Heather enjoys learning about each client's purpose, audience and goals, and crafts content to suit.
Writing history
Heather works for a charitable sport and health organisation, where she creates, edits and wrangles content on their website, social media and in formal publications. Her stories appear in front of different audiences on multiple platforms, and she enjoys the challenge of making sure everything the team says has maximum impact.
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She spent over three years in a similar role for an educational institution, writing for academics, students and the general public. Prior to this, Heather worked in recruitment for almost five years, writing bespoke job adverts and interviewing candidates. The level of client interaction, customer service and creative writing was a satisfying mix.
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And of course, she did a lot of writing during her Bachelor of Arts/Bachelor of Commerce conjoint degree at the University of Auckland. She majored in history, marketing and management. ​She has just completed a Graduate Diploma in Communications (Public Relations) to further her understanding of how and why we interact like we do.
Speed dating with Heather​
I'm an Aucklander. Well, North Shore born and raised. Hopefully that redeems me somewhat.
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As tacky as it sounds, I've always been writing. Whether it was fake women's magazine articles, university essays or rewriting movie scripts with my own characters, I've found my imagination and creativity best manifests through words.
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I love sports. Cricket and rugby league take up most of my brain space, but I'll watch almost anything. (Golf is where I draw the line.)
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My Carpool Karaoke line up of choice would be Summer of 69, Don't Stop Me Now and Son of a Preacher Man. It would be as terrible as it sounds.
Sportsfreak
Heather regularly unleashes her opinions about sporting issues on the well-known site Sportsfreak. Check out her rants here, and while you're at it, take a look around at the rest of the site. It's full of great sports reckons and quirky takes on current sporting affairs.
Writing services
copywriting | wordsmithing | proofreading
Whether you know exactly what you want to say, or need some help extracting the magic, Storied can help you with any form of written communication you're looking to produce:
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Website content
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Promotional material
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Client communications
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Formal business documents
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Social media posts
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CV and cover letter
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No matter the project, full consultation will take place to ensure you and your content are understood and we understand what we need to achieve.
copywriting
Need to produce a flyer, business contract or content for your website, but not sure where to start? Following an in-depth discussion with you, where we chat about your priorities and who you're trying to reach, Storied can produce some copy for you to review and work with. The discussion is critical - this is where the knowledge of you and your project comes through and helps deliver the best result.
Prices start from $60 an hour, with consideration given to length and style of project. Drafts and edits included.
wordsmithing
Know your message? Have a draft we can work with? Great! If you've got some content that just needs a bit of polish or trim to tidy it up, we can pass an eye over it and offer suggestions to pack the extra punch. Advertising material, business documentation or newsletter copy for your clients - Storied will be the sounding board to make sure the message is as effective as possible.
Up to 500 words $30. 500+ $45. POA for upwards of 3000 words.
proofreading
A pass over your existing content as a spelling and grammatical check.
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Starting from $10 per page, with consideration given to lengthy documents.
>> Have something a little different, or not sure what you're looking for? Get in touch and we can chat through the options.
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Stories
Here's some examples of stories Heather has written during her time in various roles.
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SPORTS BLOGS:
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Home of the brave
September 2017
An observation of the intersection of sport and politics.
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The Big Owe
April 2017
The history of Montreal's Olympic stadium and its massive debt.
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CONTENT PIECES:
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Former Silver Fern growing the game
July 2018
Joline Henry is giving back to netball by growing the participation and skill level in Hong Kong.
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New Zealand's first board sports programme
June 2018
A PhD in surfing has lead to the development of a high performance programme in board sports, just as surfing and skateboarding are introduced into the Olympics.
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Craccum doodles provide focus
October 2017
Fine Arts student Julia Zhu balances her academic and creative practice with doodles in the University magazine, which has a weekly distribution of over 10,000 copies.
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Promising Pacific musician feeling the love
June 2017
The story of emerging Pacific musician Tommy Nee, his experience with depression and finding himself as an artist.
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Testimonials
What some of Storied's clients have to say.
For the last 12 months I've asked Heather to look over my client communications & promotional material. She totally understands my messaging and her grammatical checks and suggestions help us deliver it in a professional, friendly manner.
Dale, personal trainer, Tauranga
I needed help with a cover letter for an important medical training programme. Storied worked with me to polish it to a professional standard.
Erika, trainee surgeon,
New Plymouth
Heather is a consummate professional and I couldn't have asked for a better person to proofread my first ever story! Her advice allowed the story to flow better. She is patient, kind, and now my go-to person for all things 'word'. Muchas gracias Heather!
Gemma, events manager,
Auckland
Contact Storied
Flick us a message and we can get the ball rolling! Let us know the type of content you've got in mind, and we will be in touch to find out more.